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The second biggest eating day of the year (Thanksgiving is No. 1) but first in snack food consumption, Super Bowl Sunday is about more than football. It's a framework upon which to stitch together a tapestry of friends, food and fun that, with a bit of party planning, can appeal even to confirmed non-sports fans. And while it's not true that cities' sewage systems are at risk during halftime due to increased flushing or that Disneyland is all but deserted — both enduring myths — it is true that the location of choice for many Americans on Super Bowl Sunday is in front of the TV screen. In fact, Super Bowls dominate the list of all-time highest-rated telecasts, and sales of big-screen TVs increased 500% the week before XXXIX.